In 2013, Founder of Balarea Chips Eko Budianto
started to join with producers of spicy chips in Bandung.
Product of spicy chip has some spicy level of what people needed,
spicy appetite for all people. Begin in 2013, the company has
a new brand it “Keripik Balarea”. Mr.
Eko started to sell the product mouth to mouth and share in social
media. Finally, The company becomes success and people start to know
about this chip with Balarea brand. Balarea
chips are made of
high quality cassava. In addition,
the flavor of
these balarea chips
have 3 levels, namely, moderate
level, spicy level and the last
level is very
spicy level. Balarea chips have some product’s strength such
as the product is cheaper than other product and more crispy.
Eko
Budianto
uses
Facebook account
as
their
main
marketing
strategy.
The Increasing
number of
consumers
who
are
interested to
Balarea
Chips
established
the factory
in
Bandung.
In
addition, the
marketing
is
done
by
distributing
Balarea
Chips
to
several
agents
spread
across
some cities.
Therefore,
we are
interested
to
become
an
agent
of
Balarea
Chips
because
in Malang only few people
know
about
product.
The name of company is “Cassava Chips and Spicy”
